What Baby Eye® Promises:

GOES BEYOND CLICHÉS: It helps us notice details we have become blind to due to daily exposure, moving beyond the known.

INNOVATIVE: It analyzes the behavior of the target audience related to the subject under study through the lens of societal culture. This guides the development of innovative ideas that will resonate with the values and habits of the target audience.

CREATES VALUE: Focuses not only on the needs of the brand or institution but also on those of the target audience. This strengthens the value-generating aspect of the developed strategies and actions taken.

EFFECTIVE: Engages the reader in the world of the target audience with anthropological observations, photographs, and participant statements.

DRIVES ACTION: By addressing deep insights with concrete findings, it initiates Short-, Medium-, and Long-term actions simultaneously.